Introducing Revenue Share Sponsorships.
Introducing Revenue Share Sponsorships
Restaurants host team fundraising events (Spirit Nights) all season long. Until now, they've been handled manually, location by location, with no visibility. Sponsa now runs them as what they really are: a sponsorship.
Fundraising events are one of the most common ways restaurants partner with local teams.
Every season, locations across a franchise systems host revenue share events for local teams. That's real spend. But these events are often handled by each GM, done largely manually, and difficult to track or optimize strategically across many locations.
Today, Sponsa is launching a new sponsorship package type: Revenue Share Events, bringing fundraising events into the same system operators already use to run their local sponsorships.
Fundraising events: popular, manual, and invisible
The model is simple. A restaurant location picks available dates and gives a local team a percentage of sales from families who come in or order for that team.
The team does the heavy lifting on promotion. Coaches and parents push the night to their families, friends, and community, working to get as many people through the door as possible. The restaurant gets foot traffic, sales, and builds community trust without an upfront cash sponsorship and the team raises money for its season.
It's a win for both sides. Which is exactly why it happens so often.
How it's done today
Fundraising events are often handled by each GM, one event at a time:
Requests come in by email, by phone, or in person at the counter
Dates and terms get worked out one team at a time, often different at every location
Teams promote with paper flyers and word of mouth
Families show a flyer or mention the team at checkout
Staff tally qualifying sales by hand or from receipts, sometimes with coupon codes
A check goes out to the team, sometimes weeks later
Where it breaks
It's manual at every step. Intake, scheduling, tracking, and payout all depend on a GM's time and memory.
Sales get missed. When attribution depends on a flyer or a family remembering to mention the team, orders slip through. Teams feel shortchanged, and disputes follow.
Terms are inconsistent. One location gives 15%, another gives 25% plus a discount, a third only does Tuesdays. Nobody set a standard, so there isn't one.
It's hard to manage strategically. With each GM running events their own way, it's difficult to track what ran, what it drove, or how to optimize these partnerships across locations.
The root problem is how fundraising events are treated: as one-off favors. They're not. They're strategic sponsorships with highly engaged community of families.
This is the real shift. A fundraising event has every element of a sponsorship: a brand, a team, an audience of local families, a promotion, and money going to the team. The only difference is how the payment is calculated.
Introducing Revenue Share Events
Revenue Share Events turn the fundraising event into a package in Sponsa. When a team applies, the brand can now offer a fundraising event the same way it offers any other sponsorship.
How it works
Set your terms once. Create a Revenue Share Event package with the percentage of sales going to the team, the days of the week you're open to hosting, and where families can order.
Teams apply. Teams come in through the same QR code and application flow they already use to request sponsorships. No separate inbox, no phone calls.
Approve and assign. The brand reviews the request and assigns the Revenue Share Event package, just like assigning a cash sponsorship package.
The team schedules and promotes. The team picks its night and gets everything it needs to fill the restaurant: social posts and emails to families, plus an RSVP page for families.
Coupons are tracked and the team gets paid. Event sales are tracked, and the team's payout runs through the platform. No flyers to collect, no receipts to count, no checks to mail.
The team keeps doing what it does best: rallying its community. Sponsa takes care of everything else.
So Sponsa runs it like one:
Same intake. Fundraising event requests come through the same application flow as every other sponsorship.
Same approval. Brands review and assign packages in one place.
Same tracking. Every event shows up in Partnerships alongside your cash sponsorships, with its status and results.
Same reporting. Fundraising events roll up with the rest of your local partnerships, by location and by market.
Revenue Share Events can stand alone as the no-cash way to partner with a team. They can also be added on top of a cash sponsorship. A field sign all season plus one fundraising event gives a team visibility and a sales-driving moment in the same partnership.
For the first time, operators can see the full picture of what they give back to their communities, and what it gives back to them.
Fundraising events, finally managed
Fundraising events already work. Teams love them, families show up, and restaurants fill slower nights. What's been missing is the right system.
With Revenue Share Events, fundraising events are centralized, standardized, and measured, right next to every other local partnership you run.
Revenue Share Events are live now for Sponsa clients. Schedule your demo to see Sponsa in action.